Online Shopping Behavior Data Shows Super Bowl XLVIII Teams Neck-and-Neck in Fan Support Across the U.S.
E-commerce Site Search Activity Provided by SLI Systems Reveals That Coastal States Are Rooting for Seahawks While the Central U.S. Pulls for the Broncos; Peyton Manning Beats Russell Wilson in Popularity More Than 2:1
SAN JOSE, CA – January 30, 2014 SLI Systems (uscorporatesli.wpengine.com) today announced that online shopping behavioral data reveal an almost even split in fan popularity between the Seattle Seahawks and the Denver Broncos across the Unites States. The company has analyzed search terms used in more than 160,000 online shopping searches during the week of January 20, 2014, with Seahawks-branded items leading shopping behavior by a slim margin of 2.6%.
When looking at search activity by state, however, the data points to a much higher percentage of shopping for Seahawks fan gear up and down the East and West Coasts, with most of the Central U.S. seeking Broncos items.
While the two teams’ gear showed almost equal popularity overall, the same cannot be said for their quarterbacks. Searches for Peyton Manning jerseys, caps and other accessories outnumbered those for Russell Wilson items by more than two to one.
“Search and shopping activity for both Super Bowl XLVIII teams spiked immediately after the NFC and AFC champions were determined almost two weeks ago,” said Tim Callan, CMO for SLI Systems. “Not surprisingly, searches for 49ers and Patriots fan items almost completely dropped off within a day or two of both teams losing their bids for the Super Bowl.
“From shopping behavior we’ve seen, online retailers should be prepared for a rush on the two winning teams’ gear immediately following the championship games next year,” he said. In particular, fans for both teams are showing a much greater interest in jerseys than other items, with hats and shirts ranking a distant second, according to Callan.
The data from SLI Systems also show that online retail site searches for the Broncos and Seahawks were three to four times higher within the first three days after the championship play-off games than for the remainder of the week.
To report these findings, SLI looked at search activity across major sports retail sites from January 20th-26th. SLI services more than 700 online stores that use its behavioral e-commerce platform to determine which items individual shoppers are most likely to be seeking on any given visit. The service then connects each visitor to these likely desires in a variety of ways, improving the customer experience and leading to greater online sales. The number of relevant searches for the one-week period totaled more than 160,000, with activity peaking on the 21st, two days after the championship games were decided.
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About SLI Systems
SLI Systems (NZX: SLI) provides popular SaaS solutions that help online shoppers connect to the products they’re most likely to buy, directly driving increased sales and higher customer satisfaction for online SLI Systems (NZX: SLI) provides popular SaaS solutions that help online shoppers connect to the products they’re most likely to buy, directly driving increased sales and higher customer satisfaction for online retailers and other e-commerce sites. With offerings that include site search, navigation, merchandizing, product suggestion, mobile and user-generated SEO, SLI Systems is the most chosen SaaS-based site search provider to Internet Retailer Top 1000 retailers. The company’s patented technology continuously learns from the behavior of visitors to deliver the most relevant possible results. Whether via PC, tablet or phone, a site powered by SLI delivers the kind of satisfying search experience that increases conversions, secures brand loyalty and results in higher order values. SLI Systems is a global company operating on five continents. For more information, visit sli-systems.com.